Jiménez Zarco, Ana Isabel; Mendez Aparicio, Maria Dolores; Izquierdo Yusta, Alicia "Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands" (artículo)

 Title: Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

Authors: Jiménez Zarco, Ana Isabel; Mendez Aparicio, Maria Dolores; Izquierdo Yusta, Alicia

Researchers (PRC): Ana Jiménez-Zarco 

Related Publication: Journal of Historical Research in Marketing

Issue Date: 2024

Document type: Article

Published in: Journal of Historical Research in Marketing, 2024, vol. 16, núm. 1, p. 3-24

ISSN: 1755-750X

DOI: 10.1108/jhrm-07-2023-0035